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Marketing Has Changed And So Should Your Marketing Department

Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for...

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Know Your Audience . . . Then, Act Accordingly

Some of the insights in the recent Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own...

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